Project Director, A to Z Enterprises, Republic of Botswana (December 2008 – December 2012)
Intellectual contributions
Peer Reviewed Journal Articles
Abdul Waheed, Faisal Shehzad, Akib Warraich (2024) Enabling AI Framework into Learning Process: Navigating the Impact of AI-Model on Learning Process using Theory of Planned Behaviour: moderation of Gender Capability. International Journal of Business Information Systems 10.1504/IJBIS.2024.10064008
Mehnaz, Jiahua Jin, Azhar Hussain, Muhammad Akib Warraich, Abdul Waheed (2024) Impact of perceived CSR practices on customers loyalty. The mediating role of reputation and customer satisfaction. Corporate Social Responsibility and Environmental Management https://doi.org/10.1002/csr.2762
Hui Lin, T. ., Veerappan , V. A., Warraich , M. A. ., Budi Sulistyo, P., & Ranggana Putra , A. . (2024). Facebook’s Influence on the Effectiveness of Digital Advertising among Malaysian Youth. Journal of Communication, Language and Culture, 4(1), 61–83
Abdul Waheed, Muhammad Shahid Khan, Muhammad Akib Warraich, Mehwish Asghar Ali (2024) Environmental policy vs. Environmental innovation: An examination of policies disclosure on sustainable development from stakeholder theory perspective. Sustainable Development, Volume 32, Issue 3, pp. 2506-2516
Guo, L., Sun, D., Warraich, M. A., & Waheed, A. (2023) Does industry 5.0 model optimize sustainable performance of Agri‐enterprises? Real‐time investigation from the realm of stakeholder theory and domain. Sustainable Development. https://doi.org/10.1002/sd.2527
Yasir, A., Mahmood, Y., Yaqoob, M. A., Munoz-Zanzi, C., Alam, M. M., Warraich, M. A., & Mushtaq, M. H. (2022) Epidemiological investigation of norovirus infections in Punjab, Pakistan, through the One Health approach. Frontiers in Public Health,Volume 11 – 2023
KhanM. H. MushtaqJ. MuhammadB. Ahmed, M.A. Warraich et al. (2022) Global epidemiology of Equine Influenza viruses; “A possible emerging zoonotic threat in future” an extensive systematic review with evidence. Brazilian Journal of Biology , 83 • 2023 , e246591
Khan A, Mushtaq MH, Muhammad J, Sule A, Akbar A, Junaid K, M. A. Warraich et al. (2022) Household COVID-19 secondary attack rate and associated determinants in Pakistan; A retrospective cohort study. PLoS ONE 17(4): e0266277. https://doi.org/10.1371/journal.pone.0266277
Aqsa Siddiqu, Muhammad Akib Warraich. (2021) Analyzing the Effectiveness of Strategic Marketing Contents on Customer Brand Engagement (CBE): A Comparative Perspective of Generation Y and Generation Z Consumers. Journal of Legal, Ethical and Regulatory Issues, Vol: 24 Issue: 1S
Rashid, Y., Rashid, A., Warraich, M.A., Ansar, W & Sabir, S.S. (2019). Case study method: a step-by-step guide for business researchers. International Journal of Qualitative Methods. 18. 1-13.
Waseem, A., Rashid Y., Warraich A., Sadiq, I., Shaukat, Z. (2019). Factors affecting E-Commerce potential of any country using multiple regression analysis. Journal of Internet Banking and Commerce. 24 (2).
Zahra, K. Khan, M.J & Warraich, M.A. (2018). Ceo characteristics and the probability of financial distress; evidence from Pakistan. NUML International Journal of Business & Management, 13(2), 117-129.
Chapters, Cases, Readings, Supplements
Warraich, M.A & Perrigot, R. (2017). Franchising in the education sector: How do Pakistani customers perceive this new phenomenon. Management and Governance of Networks – Franchising Cooperatives and Strategic Alliances. Springer – Physica-Verlag. Editors: Cliquet, G., Ehrmann, T., Hendrikse, G., & Windsperger, J. 91-108.
Perrigot, R & Warraich, M.A. (2016). Education franchises growing rapidly in countries with low public financing, inefficient administration. Franchise World, International Franchise Association (IFA). 43-44.
Communications at Conferences
Warraich, Muhammad Akib. Anticonsumption Regarding Halal Foods in Multicultural Society of USA 12th Global Islamic Marketing Conference, Zarqa, Jordan, June 2021
Hussain, D., Tran, T.D., Warraich, M.A. (2019). Personal values and luxury consumption: the case of Vietnam. Paper presented at 14th International Conference on Management, Finance and Entrepreneurship. Conference held at Meiji University in Tokyo, Japan. March 09–10.
Qadir, A., Warraich, M.A. (2019). Impact of Social Media Marketing on Brand Loyalty. Paper presented at 2nd International conference on Banking, Insurance & Business Management. Conference held at Hailey College of Banking and Finance, Lahore, Pakistan. December 12-13.
Warraich, M.A., Rashid, Y., Hussain, D. (2018). Franchising in social sectors in emerging markets: Insights from education service franchise in Pakistan. Paper presented at 9th International Research Meeting in Business and Management. Conference held at IPAG Business School, Nice, France. July 5-7.
Zahra, K. Khan, M.J. Warraich, M.A. Hussain, D. (2017). Ceo characteristics and the probability of financial distress; evidence from Pakistan. Paper presented at Business Leadership and Management Conference held at National University of Modern Languages, Islamabad, Pakistan. December 7.
Warraich, M.A., & Perrigot, R. (2016). Franchising in the education sector: How do Pakistani customers perceive this new phenomenon. Paper presented at the 30th Annual Conference of International Society of Franchising (ISoF) held at the University of Groningen, Groningen, Netherlands. June 09-11.
Warraich, M.A., & Perrigot, R. (2015). Social franchising in the education sector in Pakistan: A multi perspective approach. Paper presented at the 7th International Conference on Economics and Management of Networks (EMNet) held at University of the Western Cape, Cape Town, South Africa. December 03-05.
Warraich, M.A., & Perrigot, R. (2015). Franchising in the education sector in Pakistan: Is it social franchising? Preliminary insights from franchisees. Paper presented at the 29th Annual Conference of International Society of Franchising (ISoF) held at the University of Oviedo, Spain. June 18-20.
Warraich, M.A., & Perrigot, R. (2015). The growth of social franchising in Pakistan: insights from the franchisee in the education sector. Paper presented at the 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) held at University of Rennes 1, Rennes, France. July 01-03.
Hussain, D. & Warraich, M.A. (2014). Franchise termination: A case study. Paper presented at International Conference on Entrepreneurship and Business Management, Penang, Malaysia. November 6-7.
Executive Trainings, Research Seminars, Workshops & Conventions
30 hours of executive trainings to industry professionals and business managers regarding consumer behavior and business research at University of Management and Technology, Lahore, Pakistan.
12 hours of professional trainings to industry professionals and business manager regarding “Marketing Intelligence: Data analysis and data reporting techniques” at Institute of Leadership and Knowledge, Dubai, UAE.
Presented a research seminar “Feasibility Analysis and Market Research” at Center of Entrepreneurship and Innovation held at University of Management and Technology, Lahore, Pakistan. October, 26, 2018.
Presented doctoral work entitled “Franchising in social sectors: the case of education in Pakistan” at French-German Doctoral Seminar held at University of the Rennes 1, Rennes, France. June 14, 2016.
Presented a research seminar “Changing organizational environment and emerging entrepreneurial mechanisms” held at Department of Economics and Business Management, UVAS, Lahore, Pakistan. March 17, 2016.
Participated in a panel session at the International Franchise Association Convention about “social franchising in emerging markets” held at Henry B. Gonzalez Convention Center, San Antonio, Texas, United States of America. February 20-23, 2016.
Participated in a panel session at the 7th International Conference on Economics and Management of Networks (EMNet) about “Field collection of franchise data in emerging economies: Asia & Africa” held at University of the Western Cape, Cape Town, South Africa. December 3-5, 2015.
Presented doctoral work entitled “Social franchising in the education sector in Pakistan: A multi- perspective approach” at the Center for Research in Economics and Management (CREM UMR CNRS 6211) University of Rennes 1, France. October 20, 2015.
Participated in a panel session on “Micro franchising and social franchising” during the International Workshop on Franchising, Retail & Services Chains held at the University of Rennes 1, Rennes, France. June 11-12, 2014.
Attended twenty three research workshops organized by Center in Franchising, Retail & Service Chains, Rennes, France. September, 2012 to 2017.
