Teaching
- Service Marketing
- Strategic Marketing
- Research Methodology
Qualifications
- Doctor of Education, RMIT University, Melbourne, Australia
- Master of Business,Graduate School of Business, RMIT University, Melbourne, Australia
- Bachelor of Business (Marketing), Monash University, Victo
- Ph.D. , 2002
Service
Service to the Profession: Reviewer – Article / Manuscript
- 2015 – European Journal of Marketing
Service to the Institution
- 2010-2011 – College Assignments Member:Research Committee
- 2011-2012 – University Assignments Other Institutional Service Activities:Presentation to Prepas students from Poitiers
Editor: Academic PRJ
- 2014 – Journal of Marketing Communications. Member of the
Editorial Review Board
- 2014 – International Journal of Advertising. Member of Editorial Review Board
Service to the Community Member of a Committee
- 2013 – Board Member BoxHill Institute TAFE
Research Interest
- The effect of verbalised emotions on loyalty in written complaints.
- The effects of service guarantees and recovery type on service evaluations after a service recovery.
- Marketing services – service quality, customer satisfaction and loyalty.
- Digital media and advertising
Work Experience
Academic
- Full Professor, Marketing Pole Area, Rennes School of Business (2000 – Present).
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
The effects of medium and sequence on personality trait assessments in face-to-face and videoconference selection interviews: Implications for HR analytics
Auteurs : Michelotti, M., McColl, R., Puncheva,P., Clarke, R., McNamara, T. Publié dans : Human Resource Management Journal, https://doi.org/10.1111/1748-8583.12425 Date : 2021
Memoryscape: how managers can create lasting customer experiences
Auteurs : McColl, R., Mattsson, J. and Charters, K. Publié dans : Journal of Business Strategy, https://doi.org/10.1108/JBS-02-2021-0031 Date : 2021
Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type
Auteurs : McColl, R., MacGilchrist, R., Shuddhasattwa, R. Publié dans : Journal of Retailing and Consumer Services, Volume 53, 101982 Date : 2020
Luxury fashion and sustainability: looking good together
Auteurs : Campos Franco, J., Hussain, D. and McColl, R. Publié dans : Journal of Business Strategy, https://doi.org/10.1108/JBS-05-2019-0089 Date : 2019
Sorry, could you repeat the question? Exploring video-interview recruitment practice in HRM.
Auteurs : McColl, R., Michelotti, M Publié dans : Human Resource Management Journal, Volume 29, Issue 4, pp. 637-656 Date : 2019
Service guarantees as a base for positioning in B2B
Auteurs : McColl, R., Truong, Y., La Rocca, A. Publié dans : Industrial Marketing Management, Vol 81, pp. 78-86 Date : 2019
How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation.
Auteurs : McColl, R., Descubes, I., Elahee, M Publié dans : Journal of Business Strategy, Vol. 38, N°. 6, 2017, pp. 38-46 Date : 2017
The Elaboration Likelihood Model: Review, Critique and Research Agenda
Auteurs : Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Publié dans : European Journal of Marketing 48 Date : 2014
The Elaboration Likelihood Model: Review, Critique and Research Agenda
Auteurs : Kitchen, Philip, Gayle Kerr, Don Schultz, and Rod McColl Publié dans : European Journal of Marketing Date : 2014
The effects of Facial Attractiveness and Gender on Customer Evaluations during Web-Video Interface Sales Encounter
Auteurs : McColl, R. and Y. Truong Publié dans : Journal of Personal Selling & Sales Management 33. (2013 Date : 2013
Intrinsic Motivations, Self-Esteem, and Luxury Good Consumption
Auteurs : Truong, Yann and Rod McColl Publié dans : Journal of Retailing and Consumer Services 18 Date : 2011
Intrinsic motivations, self-esteem and luxury goods consumption.
Auteurs : Truong, Yann and Rod McColl Publié dans : Journal of Retailing and Consumer Services 18 Date : 2011
Common mistakes in designing and implementing service guarantees
Auteurs : McColl, R. & Mattson, J. Publié dans : Journal of Services Marketing Date : 2011
Intrinsic motivations, self-esteem and luxury goods consumption
Auteurs : Truong, Y. & McColl, R Publié dans : Journal of Retailing and Consumer Services Date : 2011
Lessons in designing and implementing service guarantees
Auteurs : McColl, R. & Mattsson, J Publié dans : Journal of Services Marketing Date : 2011
Practitioner perceptions of advertising strategies for digital media.
Auteurs : International Journal of Advertising Publié dans : Truong, Y., McColl, R., & Kitchen, P Date : 2010
Uncovering the relationship between aspirations and luxury brand preference.
Auteurs : Truong, Y., McColl, R., & Kitchen, P Publié dans : Journal of Product and Brand Management, 19 Date : 2010
New luxury positioning and the emergence of masstige brands
Auteurs : Truong, Y., McColl, R., & Kitchen, P Publié dans : Journal of Brand Management Date : 2009
Testing US advertising belief and attitude measures in France.
Auteurs : Truong, Y., McColl, R., & Descubes, I Publié dans : Journal of Euromarketing Date : 2009
The effects of facial attractiveness and gender on customer evaluations during web-video interface sales encounters.
Auteurs : McColl, R. & Truong, Y Publié dans : Journal of Personal Selling & Sales Management. Date : 2009
Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands
Auteurs : Truong, Y., Simmons, G., & McColl, R. Publié dans : Journal of Strategic Marketing Date : 2008
Refereed Proceedings Discipline-Based Scholarship
Moving Forward in Customer Experience Memory Research
Auteurs : McColl, Rod Publié dans : 25th International conference on Recent Advances in Retailing and consumer Services Science, Madeira , Portugal, July 2018 Date : 2018
Measuring cannibalization effects during sales promotions
Auteurs : McColl, Rod , Renaud MacGilchrist, and Shuddha Rafiq Publié dans : ANZMAC, Melbourne, Australia, December 2017 Date : 2017
Service Memory: Understanding its Theoretical Foundations
Auteurs : McColl, Rod Publié dans : SARMAC 2015 Victoria BC, Canada June 24-27 Date : 2015
The Elaboration Likelihood Model Revisited: A 21st Century Perspective.
Auteurs : Kitchen, Philip and M Tourky Publié dans : 18th International Conference on Corporate and Marketing Communications (2013) Date : 2013
Thanks for the memories. Towards a model of service experience memories
Auteurs : McColl, Rod and Jan Mattsson Publié dans : Academy of Marketing Science Date : 2013
Exploring the Use of Humour in French Television Advertising and Attitudes of Practitioners Towards Its Use
Auteurs : Kitchen, Philip and M Leborgne Publié dans : 18th International Conference on Corporate and Marketing Communications Date : 2013
The Elaboration Likelihood Model Revisited: A 21st Century Perspective
Auteurs : Kitchen, Philip and M Tourky Publié dans : 18th International Conference on Corporate and Marketing Communications Date : 2013
Exploring the nexus between corporate patriotic appeal and corporate reputation: A multi-stakeholder analysis.
Auteurs : Puncheva-Michelotti, Petya, Rod McColl, and Marco Michelotti Publié dans : 17th International Conference on Corporate and Marketing Communication Date : 2012
How facial attractiveness impacts web-video experiences
Auteurs : McColl, Rod and Yann Truong Publié dans : ANZMAC Australian and New Zealand Marketing Academy, Adelaide, December 3-5 (2012) Date : 2012
Assessing the impact of alternative sales promotions on promoted products in the presence of the equivalent non-promoted product: A pilot study
Auteurs : MacGilchrist, Renaud and Rod McColl Publié dans : 6th Annual Conference of International Days of Statistics and Economics, Pr Date : 2012
The role of emotions and time on service experience memories
Auteurs : McColl, Rod, Jan Mattsson, and Renaud MacGilchrist Publié dans : 19th International Conference on Recent Advances in Retailing and Consumer Services Science Date : 2012
Understanding service memories
Auteurs : McColl, Rod and Jan Mattsson Publié dans : AMA SERVSIG, International Service Research Conference, Helsinki, June 7-9 (2012) Date : 2012
Lessons in designing and implementing service guarantees.
Auteurs : International Service Research Conference, Helsinki, June 7-9 (2012) • McColl, Rod and Jan Mattsson Publié dans : International Conference on Recent Advances in Retailing and Consumer Services Science Date : 2011
Common mistakes in service guarantees
Auteurs : McColl, R Publié dans : 18th International Conference on Recent Advances in Retailing and Consumer Services Science Date : 2011
Lessons in designing and implementing service guarantees.
Auteurs : International Conference on Recent Advances in Retailing and Consumer Services Science. Publié dans : McColl, R. & Mattsson, J Date : 2011
Intrinsic Motivations, Self-Esteem and Luxury Goods Consumption.
Auteurs : Truong, Y. & McColl, R. Publié dans : Global Marketing Conference Date : 2010
The Impact of Facial Appearance During an Online Service Recovery
Auteurs : McColl, R. Publié dans : International Conference on Recent Advances in Retailing and Consumer Services Science. Date : 2009
New Luxury Brand Positioning
Auteurs : McColl, R., Truong, Y., & Darricotte, A Publié dans : Academy of Marketing Conference Date : 2008
New Luxury Brand Positioning
Auteurs : McColl, R., Truong, Y., & Darricotte, A Publié dans : Academy of Marketing Conference Date : 2008
Brand Promotion in the Global Economy is More about Country of Design, than Country of Manufacture.
Auteurs : McColl, R. & Callaghan, B Publié dans : International Conference on Corporate and Marketing Communications. Date : 2008
Exploring the Dynamics of Customer Satisfaction Drivers.
Auteurs : McColl, R. & Callaghan, B Publié dans : SERVSIG International Research Conference Date : 2008
Using Service Expectations to Segment Brokerage Clients
Auteurs : McColl, R., Callaghan, B., & Darricotte, A Publié dans : 15th International Conference on Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, July, 14-17 Date : 2008
Chapters, Cases, Readings, Supplements Case
'Le VéloSTAR: Improving the World's First Automated Bike Rental System' - Case Study"
Auteurs : McColl, Rod and Irena Descubes Publié dans : ECCH. European Case Clearing House Date : 2012
Le VéloSTAR: Improving the World's First Automated Bike Rental System - DVD
Auteurs : McColl, Rod and Irena Descubes Publié dans : ECCH. European Case Clearing House Date : 2012
Le VéloSTAR: Improving the World's First Automated Bike Rental System - Teaching note
Auteurs : McColl, Rod and Irena Descubes Publié dans : ECCH. European Case Clearing House Date : 2012
Making Bikes Accessible to All?
Auteurs : McColl, R Publié dans : Principles of Services Marketing,6th edition. McGraw-Hill. Date : 2011
Chapter
Teaching and learning in an environment challenged by cultural diversity
Auteurs : McColl, R. & Darricotte, A Publié dans : Enhancing the International Learning Experience. R. Atfield, P. Kemp P. (eds) Oxford Brookes University. Date : 2008
