Dr Sheila MATSON-BARKAT

Assistant Professor

Pôle: Marketing

Nationalités:

Teaching

  • Marketing fundamentals
  • Tourism marketing
  • Culture and Events Marketing
  • Negotiations

Qualifications

  • Doctorate, Institut de Gestion de Rennes (IGR), Université Rennes 1 (2013)
  • Diplôme ESCIR ESC Rennes, France
  • Master 2 Recherche en Marketing (2009)

Research Interests

  • Consumer Experience in the Tourism and Restaurant Sectors
  • Virtual Reality Tourism Experiences

Work Experience

Academic

  • Assistant Professor, Marketing Academic Area, Rennes School of Business (2013 – Present)
  • Senior Lecturer, Professor Doctorant, Marketing Academic Area, Rennes School of Business (September, 2007 – September, 2016).
  • Assistant Professor and Head of Marketing Dept, ESC Rennes School of Business (March, 2003 – September, 2007).
  • Senior Lecturer, ESC Rennes School of Business (September, 1996 – March, 2003).
  • Teaching and Research Assistant, ESC Rennes School of Business (September, 1994 – September, 1996).

Non-Academic

  • Marketing Manager Europe, Isaac’s Hotel and Youth Hostels and Rent a Bike Ireland (1992-1994)
  • Sales Manager Ireland, Air Littoral (1991-1992)

Intellectual contributions

Refereed Articles - Basic or Discovery Scholarship

Who's on the tourists' menu? Exploring the social significance of restaurant experiences for tourists

Auteurs : S Matson-Barkat, P Robert-Demontrond Publié dans : Tourism Management, Volume 69, Pages 566-578 Date : December 2018

With or without you? Interaction and immersion in a virtual reality experience

Auteurs : S Hudson, S Matson-Barkat, N Pallamin and G Jégou Publié dans : Journal of Business Research, Volume 100, Pages 459-468 Date : July 2019

Refereed Proceedings Discipline-Based Scholarship

Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism

Auteurs : Matson, S., Elahee, M. & Ali, N.N. Publié dans : Atlas European Tourism and Leisure Association, Gastronomy Tourism SIG. Conference, Angers, France, February 2020 Date : 2020

From Tourists' Restaurant Experiences to Place Appropriation and Attachment: A Consumer Culture Theory Approach

Auteurs : Matson, Sheila and Philippe Robert-Demontrond Publié dans : Atlas European Tourism and Leisure Association, Evora, Portugal, February 2019 Date : 2019

From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants.

Auteurs : Matson, S Publié dans : International Trends in Marketing Conference Doctoral Colloquium. Date : 2010

Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience.

Auteurs : Matson, S Publié dans : 27th EUROchrie annual conference Date : 2009

Gastronomy tourism: a comparative study of two French regions. Sustainable Tourism for Islands and Small States.

Auteurs : Matson, S Publié dans : Sustainable Tourism for Islands and Small States. Date : 2006

The influence of country of origin factors on the perception of a holiday destination.

Auteurs : Matson, S Publié dans : EIRASS Battle of the tourist conference Date : 1997

Presentations of Refereed Papers

Travelling with Food Constraints: An Inclusive Approach to Gourmand Tourism

Auteurs : Matson-Barkat,S. Elahee, M., and Nafez Nimer, A Publié dans : ATLAS Gastronomy Tourism Conference, Angers, France Date : February 2020

From Tourists Restaurant Experiences to Place Appropriation and Attachment: A Consumer Theory Approach

Auteurs : Matson-Barkat, S, Robert-Demontrond, P. Publié dans : ATLAS Gastronomy Tourism Conference, Evora, Portugal Date : February 2019

From Sensorial Experience to the sense of an experience: a consumer culture approach to understanding tourists experience in restaurants.

Auteurs : Matson, S Publié dans : International Trends in Marketing Conference Doctoral Colloquium, Paris, France. Date : 2010

Feelings, fantasies and food experience: An ethnographical approach to tourists' restaurant experience.

Auteurs : Matson, S Publié dans : 27th EUROchrie annual conference, Helsinki, Finland. Date : 2009

Savouring experiance: in search of the meaning of restaurant experience for tourists.

Auteurs : Matson, S Publié dans : Atlas International Conference, Aalborg, Denmark Date : 2009

Gastronomy tourism: a comparative study of two French regions

Auteurs : Matson, S Publié dans : Sustainable Tourism for Islands and Small States, Valetta, Malta. Date : 2006

Gastronomy tourism: the case of Brittany. Atlas European Tourism and Leisure Association

Auteurs : Matson, S Publié dans : Atlas European Tourism and Leisure Association, La Rochefaucauld, France. Date : 2003

The influence of country of origin factors on the perception of a holiday destination

Auteurs : Matson, S Publié dans : EIRASS Battle of the tourist conference, Eindhoven, Netherlands. Date : 1997