Dr Irena DESCUBES

Qualifications

• PhD in Business Administration, University of Economics, Prague, Czech Republic, 2012
• MBA, Open University London (obtained at the ESC Rennes School of Business, Rennes-France), 2005
• DESS Political and Social Communication, Paris I – Sorbonne, 1995
• MA in European Studies, Central European University, Prague, 1994
• Master in Education, Charles University, Prague, 1991

Research interests

• Cross-cultural negotiation, frugal consumer behavior, sustainable consumption, sustainable management change & models

Intellectual contributions

Refereed Articles

Basic or Discovery Scholarship

Peer Reviewed Journal Articles

• Descubes, I., Hennekam, S. (2024) Why common job demands are challenging for individuals with mental illness: the interaction of personal vulnerability factors and ableist norms. Equality, diversity and inclusion: An international journal. Vol. 43 No. 1, pp. 72-92
• Chen, Miaomiao, Shubho Chakraborty, Xiong Jie, Laurent Scaringella, & Irena Descubes (2021) Business model renewal and environment changes: Insights of Chinese textile industry. » Strategic Change 30 (6), 573– 580.
• Hudson S. and Descubes I. (2021) Ten years on: National context and legitimacy changes in French managers’ perceptions of CSR 2007-2017. Management International, Volume 25, Issue 2, pp. 30-51
• Cragg, T., McNamara, T., Descubes, I., Guerin, F. (2020) Manufacturing SMEs, network governance and global supply chains. Journal of Small Business and Enterprise Development, Vol. 27 No. 1, pp. 130-147
• Descubes, I., McNamara, T., Cragg, T.  (2018) Recycling waste and upcycling people: a new type of environmentally-motivated social enterprise strategy. Int. J. Manufacturing Technology and Management, Vol. 32, No. 3, 2018, pp. 270-296
• Descubes, I., McNamara, T., Claasen, C. (2018) E-marketing communications of trophy hunting providers in Namibia: evidence of ethics and fairness in an apparently unethical and unfair industry?. Current Issues in Tourism, Volume 21, 2018 – Issue 12, pp. 1349-1354
• Descubes, I., McNamara, T., Bryson, D. (2018) Lesbians’ assessments of gay advertising in France: not necessarily a case of ‘La Vie en Rose?’. Journal of Marketing Management, Volume 34, Issue 7-8 (2018), pp. 639-665
• McColl, R., Descubes, I., Elahee, M. (2017) How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation. Journal of Business Strategy, Vol. 38, N°. 6, 2017, pp. 38-46
• Descubes, I. and McNamara, T. (2015). Theatre-Based Learning to Foster Corporate Legacy Change. Journal of Organizational Change Management, 28 (4), 565 – 578. https://doi.org/10.1108/JOCM-11-2013-0232
• Descubes, I., Timsit, J. P., & Truong, Y. (2013). Social Innovation in emerging economies: A resource‐based view perspective. Strategic Change, 22(7‐8), 503-510. https://doi.org/10.1002/jsc.1954
• Gregory, M. and Descubes, I. (2011). Understanding PIMS: Personal Information Management Systems. Research Journal of Economics, Business and ICT, 2011(3), 31-37.
• Descubes, I. (2010). Recenze publikace Tomáše Sedláčka Ekonomie dobra a zla. Ekonomika a Management. [Online: http://www.ekonomikaamanagement.cz/cz/clanek-recenze-publikace-tomase-sedlacka-ekonomie-dobra-a-zla.html].
• Truong, Y., McColl, R., & Descubes, I. (2009). Testing US Advertising Belief and Attitude Measures in France. Journal of Euromarketing, 18(1), 35-46. DOI: 10.1080/10496480902865231

Refereed Proceedings

Basic or Discovery Scholarship

• Descubes, Irena and Tom McNamara, « The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy. » , International Days of Statistics and Economics at VŠE, Prague (2015):
• Descubes, Irena and Tom McNamara, « Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Erable. » International Days of Statistics and Economics at VŠE (2014):
• Descubes, Irena , « FreeAid: Business students for Not-for-profits. » 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change. (2013):
• Descubes, Irena , Cristine Beatrix-Barbier, and Florent Rortais, « Cross-media advertising strategies: implications for relationship marketing. » International Colloquium in Relationship Marketing (2013):
• Kitchen, Phillip , M Tourky, and Irena Descubes, « The Elaboration Likelihood Model Revisited: A 21st Century Perspective. » 18th International Conference on Corporate and Marketing Communications (2013):
• McGilchrist, Renaud , Irena Descubes, and François Lépineux, « Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach. » International Days of Statistics and Economics at VŠE. Prague (2013):
• McGilchrist, Renaud , Irena Descubes, and François Lépineux, « Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach. » International Days of Statistics and Economics at VŠE. Prague (2013):
• Descubes, Irena and Tom McNamara, « Art-based Learning: Catalyst for Change in Corporate Culture. » , International Days of Statistics and Economics at VŠE, Prague (2013):
• Gregory, Mark , Mounir Kehal, and Irena Descubes, « Mentored action learning applied to personal knowledge management – a research in progress. » (in press) UKAIS International Conference 2012 (2012):
• Descubes, Irena , « Factors Influencing Biofuel Purchase Intention. » , International Days of Statistics and Economics at VŠE, Prague (2012):
• Descubes, Irena , « Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective. » Knowledge Systems for Coalition Operations (KSCO) (2012):
• Descubes, Irena , « Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue. » 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society (2011):
• Gregory, Mark and Irena Descubes, « Personal knowledge management: PIMS/IIS/UGIS – A research in progress. » International Days of Statistics and Economics at VŠE. Prague (2011):
• Descubes, Irena , « Carsharing: what are the actionable green nudges in urban areas? » 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society (2011):
• Descubes, Irena and Yann Truong, « The Diffusion of High-Tech Social Innovations Among Senior Consumers. » International Days of Statistics and Economics at VŠE (2011):
• Descubes, Irena and Yann Truong, « The Diffusion of High-Tech Social Innovations Among Senior Consumers. » International Days of Statistics and Economics at VŠE (2011):
• Descubes, Irena , « New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí. » 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business (2011):
• Gregory, Mark and Irena Descubes, « Structured Reflexion in Information Systems Teaching and Research. » UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University (2011):
• Gregory, Mark and Irena Descubes, « Data, Information and Knowledge: a Candid and Pragmatic Discussion. » Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Societ (2010):
• Descubes, Irena , « Nejsme lhostejní: etické spotřebitelské chování. » Jak se zastavil a změnil svět », Fakulta podnikohospodářská, VSE Praha (2010):
• Descubes, Irena , « Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model. » 4. ročník mezinárodních statisticko-ekonomických dnů na VSE v Praze (2010):
• Descubes, Irena , « Potential threats of further enlargement of the European Union: Position of France. » , International Days of Statistics and Economics at VŠE, Prague (2009):

Non-Refereed Articles

Articles in Professional Journals

• McNamara, T. and Descubes I. (2017). “Why marketing targeted at gay and lesbian consumers often misses its mark.”, March 3rd, 2017. Top 5th article read in 2017: https://www.marketingmag.com.au/hubs-c/looking-back-top-10-opinion-articles-2017/
• McNamara, T. and Descubes, I. (2015) “Scandinavian Airlines challenges the European economy with a new marketing platform”, MarketingMag, July 23rd.
• McNamara, T. and Descubes, I. (2014) “IKEA’s expansion into India: Will its unique service experience be accepted?” Marketing
• Mag, November 25th.Descubes, I. and McNamara, T. (2014) “Using theatre based learning to change corporate culture” Training Magazine, October 1st.

Basic or Discovery Scholarship

• Gregory, Mark and Irena Descubes, « Understanding PIMS: Personal Information Management System. » Research Journal of Economics, Business and ICT (2011):

Chapters, Cases, Readings, Supplements

• Descubes, Irena, Mc Namara, Tom. (2024) ‘Terres de Sources’: Promoting and Implementing Sustainable Water Solutions in the Brittany Region of France. The Case Center no. 724-0069-1
• McNamara, T. and Descubes, I. (2023) “Case Study: Coca-Cola – Can an iconic American brand adapt itself to the Indian market ?” ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers Principles and Practice of Marketing, isbn 9781526849533
• McNamara, T. and Descubes, I. (2023) “Case Study: SodaStream – Using Environmental Awareness To Reach Generation X, Y and Z’”, ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers Principles and Practice of Marketing, isbn 9781526849533
• McNamara, T. and Descubes, I. (2023), “Case Study: Starbucks – Brewing Great Customer Experiences Through Outstanding Digital Marketing”, ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers Principles and Practice of Marketing, isbn 9781526849533
• Descubes, I, McNamara, T. and Bryson, D. (2022) “Will your future favorite bartender be a robot?”, Long Case Study in Digital Consumer Behaviour for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• Descubes, I, McNamara, T. and Bryson, D.  (2022) “The Metaverse and NFTs: is the future of luxury in virtual worlds?”, Mini Case Study in Digital Consumer Behaviour for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• McNamara, T., Descubes, I. and Bryson, D. (2022) ““A Match Made in Heaven: Manchester City FC and Tinder Join Forces”, Mini Case Study in Mobile Marketing for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• Bryson, D., Descubes, I. and McNamara, T. (2022) ““Succeeding in Contemporary China: What happended to Samsung?”, Long Case Study in Mobile Marketing for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• Bryson, D., Descubes, I. and McNamara, T. (2022) ““ Engaging Chinese Customers at JD.com”, Mini Case Study in Customer Relationship, Experience and Engagement for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• McNamara, T., Descubes, I. and Bryson, D. (2022) ““HDFC Bank India: Building a “Customercentric” Culture to Maintain Relationships”, Long Case Study in Customer Relationship, Experience and Engagement for a Marketing initiative with McGraw-Hill. In process McGraw Hill International Case Studies
• McNamara, T., Descubes, I. (2020) EcoTree: Trying to Save the World by Planting One Small Forest at a Time. The Case Center. Reference no. 720-0068-1, 17 December 2020
• McNamara, T., Descubes, I. Chapter 19, Case Study 38: Coca Cola in India: an unstoppable powerhouse or a stumbling giant?. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 14, Case Study 27: Volvo: Buying a car by simply using an app. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 10 Case study 19: Starbucks Managing customer relationships one cup at a time. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 9 Case study 17: »Nordstrom: Using Service Excellence To Provide A Better Customer Experience ». In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Descubes, I. Chapter 2, Case Study 4: Reaching sinks, dinks and Millennials Worldwide. In : Jobber, D. and Ellis-Chadwick, F.(ed.). Principles and practice of marketing 9th ed. London :  McGraw-Hill Education (UK) Ltd, 2019, 885 p. ISBN 978-1526847232
• McNamara, T., Claasen , C., Descubes, I. Case Study 31: Democracy in Business: The Mondragon Workers Cooperative . In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p. pp. 262-269. ISBN 9781554813742
• McNamara, T ., Descubes, I. Case Study 26: Citibank and Collateralized Debt Obligations. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 226-233. ISBN 9781554813742
• Claasen, C., McNamara, T., Descubes, I. Case Study 9:  Dakota Access Pipeline. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 89-96. ISBN 9781554813742
• McNamara, T ., Descubes, I., Claasen, C. Case Study 5: Private Prisons in the United States: a case of profit at any cost?. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 52-60. ISBN 9781554813742
• Descubes, I., McNamara, T., Claasen , C. Case Study 27: Misplaced Incentives: Large-Scale Fraud at Wells Fargo. In : Fritz Allhoff, Alexander Sager (ed.). Business Cases in Ethical Focus. Canada : Broadview Press Ltd, 2019, 320 p.  pp. 234-242. ISBN 9781554813742
• McNamara, T., Descubes, I. Chapter 9 Case  9 Omni-Channel Marketing at Danske Bank: Using Technology to Provide Great Customer Service. In : Fahy, J. and Jobber, D. Foundations of Marketing, 6th ed. London : McGraw-Hill Education / Europe, Middle East & Africa. 2019. ISBN 978-1526847348
• McNamara, T., Claasen, C., Descubes, I. (2016) Trophy hunting in Namibia: controversial but sustainable? A case study of ‘Hunters Namibia Safaris’. The Case center, 716-0053-1
• Claasen, C., McNamara, T., Descubes, I. (2016) Namdeb: Debeers’ joint venture with the Namibian Government. The Case center, 716-0049-1
• Descubes, I. (2016) Responsible business and social entrepreneurship in the Czech Republic. In: Visser, W. (ed.) The World Guide to Sustainable Entreprise. Volume 3: Europe. Routledge, Greenleaf Publishing Book, 2016, 282 p. ISBN 978-1783534586
• Descubes I. (2016) Kapitola 5: Udržitelný rozvoj versus růst globalizace (Sustainable development versus globalization and economic growth). In Soukup, J. a kol. Zdroje a perspektivy rozvoje evropských ekonomik na počátku 21. století v kontextu soudobé globalizace. Albatros Media. Praha 2015, ISBN 978-80-7261-000-0.
• McNamara, T. and Descubes, I. (2016). Can IKEA adapt its service experience to India? Emerald Emerging Markets Case Studies.Descubes I. (2015).
• Responsible business and social entrepreneurship in the Czech Republic. In Wayne Visser. The world guide to sustainable enterprise: A country-by-country analysis of responsible business and social entrepreneurship, Greenleaf Publishing.
• McNamara, T. and Descubes, I. (2016). Case Study 3: “Citibank and CDOs”. In Business in Ethical Focus: An Anthology, 2nd Ed., ed. Fritz Allhoff, Alex Sager and Anand Vaidya, Broadview Press.
• McNamara, T. and Descubes, I. (2016). Chapter 19 Mini-Case “Maybach: The rise, fall, and (possible) rise again of a luxury icon”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2016). Chapter 22 Mini-Case “SAS and marketing strategy: Success is in the details. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2015), Chapter 4 Case Study “H&M and Social Media: An effective market research tool”. In Foundations of Marketing, 5th ed., by Fahy, J. and Jobber, D., McGraw – Hill PublishersMcNamara, T. and Descubes, I. (2015). Chapter 7 Case Study “IKEA: A unique service experience. In Foundations of Marketing”, 5th ed., by Fahy, J. and Jobber, D., McGraw – Hill Publishers
• McNamara, T. and Descubes, I. (2014), Chapter 9 Case Study “IKEA and Service – Will people in India be happy assembling their own furniture?”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 19 Case Study “Maybach – The rise, fall, and (possible) rise again of a luxury icon”. In Principles and practice of marketing 8th ed., by Jobber, D. and Ellis-Chadwick, F., McGraw-Hill Publishers.
• McNamara, T. and Descubes, I. (2014)., Chapter 5 Closing Case: If you knew where that new sweater came from you might not wear it. Working conditions in Bangladesh’s factories. In International Business – Global Edition, 10th ed., by Hill, C., McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 10 Opening Case: Restrictions on capital flows are growing. But are all capital flows alike?. In International Business – Global Edition, 10th ed., by Hill, C., McGraw – Hill Publishers.
• Descubes I. and Harrisson P. (2014), Chapter 19: Management Focus “Talent development at Samsung: International, but not international enough?” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Hill, C., McGraw – Hill Publishers.
• Harrisson P. and Descubes I. (2014), Chapter 4 The United Arab Emirates: 1 country, 7 states – many cultural concerns. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Hill, C., McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014). Chapter 2 Learning From Mistakes: Australia’s Olive Revolution: Cigarette giants tremble. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014), Chapter 8 Issues for Debate: Rebranding the city of Košice: From industrial eye sore to hotbed of creativity?” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014), Chapter 10 Strategy Spotlight 10.5: National Geographic: Saving the planet is its strategy” In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• Descubes, I. and McNamara, T. (2014), Chapter 12 Issues for Debate: Citizen-riders speak up and crowdsource the Pibal” in Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 3 Learning From Mistakes: Mercedes Benz and the failure of the Maybach: A question of too much luxury or not enough? In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 3 Strategy Spotlight 3.2: The power of crowds: Crowdsourcing comes of age. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Learning From Mistakes: GlaxoSmithKline’s problems in China: Not what the doctor ordered. Iin Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Issues for Debate: Ethically made clothing. You wear it but how do you really know it’s been made ethically? In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Strategy Spotlight 11.7: Employee empowerment at GE. In Strategic Management: Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McNamara, T. and Descubes, I. (2014), Chapter 11 Strategy Spotlight 11.9: The IKEA way or the IWAY” in Strategic Management Text and Cases – Global Edition, 7th ed., by Dess, G. et al, McGraw – Hill Publishers.
• McColl, R. & Descubes, I. (2014), A bike to rent just whenever and wherever you want it?. In Adrian Palmer, Principles of Services Marketing, 7th edition. McGraw-Hill..
• Descubes, I. (2014), Pedagogical online activities for Chapter 7: Strategies for international growth, Strategic Management: concepts and cases by Arthur A. Thompson, Jr. & A.J. Strickland III (12th ed.). McGraw – Hill.
• McColl, R. & Descubes, I. (2012), Le VéloSTAR: Improving the World’s First Automated Bike Rental System. (Case – 512-058-1, DVD – 512-058-3 and TN 512-058-8). ecch.
• McNamara, T. & Descubes, I. (2012), Exercising Strategy – Attention shoppers: Nervous breakdown in progress on aisle 5. In Human Resources Management – International Edition by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Evidence Based HR – Don’t feel like going to work today? Not a problem. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Exercising Strategy – Do you need a compliant labour force willing to work 7 days a week for pennies a day? Call us. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Managing People – Porsche: Where high performance meets low cost labour. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McNamara, T. & Descubes, I. (2012), Pay Structure Decisions – Oil, diamonds and … computers? The emergence of a new cartel. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• Descubes, I. & McNamara, T. (2012), The Analysis and Design of Work – Daily stand-up meetings: an agile management tool. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• Descubes, I. & McNamara, T. (2012), Recognizing Employee Contributions with Pay – Carrots and sticks aren’t cutting it anymore!. In Human Resources Management – International Edition, by Noe (8th ed.). McGraw – Hill.
• McColl, R. & Descubes, I. (2011), Making Bikes Accessible to All? ». In Adrian Palmer, Principles of Services Marketing, 6th edition. McGraw-Hill.

Books, Monographs, Compilations

Books

• Duzert, Y., Zerunyan Vram F. & I. Descubes (2020). La Néo-Gociation 4-10-10 Pour Les Professionnels de l’Administration Publique: Négociation résonnée et raisonnée menant aux accords résilients, solidaires et soutenables. Vandeplas Pub, 132p. ISBN: 9781600425219

Presentations of Refereed Papers

International

• Mengyun Zhang, Laurent Scaringella, Irena Descubes (2021) Impact of Sustainability Knowledge Management on Employees’ Attitude. EURAM, online, 16-18 June 2021
• Hudson, Sarah and Irena Descubes. CSR through managers’ eyes: pragmatic to cognitive legitimacy, a 10-year shift. In: EURAM, Lisbon, Portugal, June 2019
• Descubes, Irena and Sarah Hudson, « Ten years on: National context and legitimacy changes in French managers’ perceptions of CSR 2007-2017. »In: 5th International CSR Conference – Prosocial Innovations: From Responsible Finance to Social Entrepreneurship. Casablanca, Morocco, 2018
• Descubes, Irena and Tom McNamara. Citizen Social Entrepreneurship and Gen Y: A Hybrid Business Model. A Case Study of « MakeSense.org. In: 12th international days of statistics and economics , Prague, Czech Republic, September 2018
• Claasen, Cyrlene , Irena Descubes, and Tom Mcnamara. Ethical Discourse in a contentious industry: trophy hunting in Namibia. In: EGOS , Naples, Italy, July 2016
• Descubes, Irena and Tom McNamara. SMEs versus listed companies: on equal footing when confronted with M&As organizational culture integration challenge?. In: 10th international days of statistics and economics, Prague, Czech Republic, September 2016
• Descubes, I. and McNamara, T. (2016). “SMEs versus listed companies: on equal footing when confronted with a mergers and acquisition organizational culture integration challenge?”. 10th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 8th-10th September.
• Claasen, C., Descubes, I. and McNamara, T. (2016), “Discourse and ethics in a controversial industry: Trophy hunting in Namibia”. The 32nd EGOS Colloquium, Naples, Italy, 7th-9th July.
• Descubes, Irena and Tom McNamara. Comportement Entrepreneurial Responsable : Cas de la Feuille d’Erable. In: 9e Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Entrepreuriat Responsable: Pratiques et Enjeux Théoriques, Nantes, France, May 2015
• Descubes, I. and McNamara, T. (2015), “The Consumer Engagement Process As It Relates To A Brand’s Revival Strategy”, 9th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 10th -12th September.
• Descubes, I. and McNamara, T. (2015), “Comportement Entrepreneurial Responsable : Cas de la Feuille d’Érable”, 9e Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation, Entrepreuriat Responsable: Pratiques et Enjeux Théoriques, Audencia Nantes, France, 20th–22nd May.
• Descubes, I. & McNamara, T. (2014). Eco-citizen Social Enterprise Governance by Emotional Management: The Case of Feuille d’Érable, 8th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 11th-13th September.
• McGilchrist, R., Descubes I. & Lépineux, F. Knowledge Representation of Risk and Opportunities Arising from Environmental, Social and Governance issues: a Bayesian Network Approach, 7th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 19th-21st September.
• Descubes, I., McNamarra T. (2013). Art-based Learning: Catalyst for Change in Corporate Culture, 7th International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 19th-21st September.
• Descubes, I., Beatrix-Barbier, Ch. & Rortais, F. (2013). Cross-media advertising strategies: implications for relationship marketing, 21st International Colloquium in Relationship Marketing, Rennes, France, 16th-18th September.
• Descubes, I. (2013). FreeAid: Business students for Not-for-profits. 6th International Barcelona Conference on Higher Education -Let’s build transformative knowledge to drive social change, 13th-15th May.
• Kitchen, P., Tourky, M. & Descubes, I. (2013). The Elaboration Likelihood Model Revisited: A 21st Century Perspective. 18th International Conference on Corporate and Marketing Communications, University of Salerno, Italy. 11th-12th April.
• Gregory, M., Kehal, M., & Descubes, I. (2012). Mentored action learning applied to personal knowledge management – a research in progress. UKAIS 2012: 2012 Conference of the United Kingdom Academy for Information Systems, Oxford, United Kingdom. 27th-28th March.
• Descubes, I. (2012). Humanitarian Assistance & Disaster Recovery in Afghanistan: Ongoing Debate on Best Instruments from Czech Perspective. Knowledge Systems for Coalition Operations (KSCO), Pensacola, Florida, 15th-17th February.
• Descubes, I. (2011). Main Macroeconomic Approaches to the Currency Rate – the Middle European Issue. 12th Special Focus Symposium on ICESKS : Information,Communication and Economic Science in the Knowledge Society, Zagreb, Croatia, 10th-12th November.
• Descubes, I. (2011). Carsharing: what are the actionable green nudges in urban areas? 12th Special Focus Symposium on ICESKS: Information, Communication and Economic Sciences in the Knowledge Society, Zagreb, Croatia, 10th-12th November.
• Descubes, I. & Truong, Y. (2011). The Diffusion of High-Tech Social Innovations Among Senior Consumers. International Days of Statistics and Economics at VŠE, Prague, Czech Republic, 15th-17th September.
• Gregory, M. & Descubes, I. (2011). Personal knowledge management: PIMS/IIS/UGIS – A research in progress. International Days of Statistics and Economics at VŠE. Prague, Prague, Czech Republic, 15th-17th September.
• Descubes, I. (2011). New Social Movements and Consumer Resistance to Hypermarket Retail in the Czech Republic: Case NESEhnutí. 16th International Conference on Corporate and Marketing Communications, Athens University of Economics and Business, Athens, Greece, 20th-22nd April.
• Descubes, I. (2011). How to offer a delicious yet economically reasonable organic cuisine at schools. Conference Forum for Sustainable Business, Prague, Czech Republic, Prague, Czech Republic, 14th April.
• Gregory, M. & Descubes, I. (2011). Structured Reflexion in Information Systems Teaching and Research. UK Academy for Information Systems 16th Annual International Conference and PhD Consortium 2011, St Catherine’s College Oxford University, Oxford, United Kingdom, 10th-13th April.
• Gregory, M. & Descubes, I. (2010). Data, Information and Knowledge: a Candid and Pragmatic Discussion. Special Focus Symposium on 10th ICESKS: Information, Communication, and Economic Sciences in the Knowledge Society, Zagreb, Croatia, 11th-13th November.
• Descubes, I. (2010). Nejsme lhostejní: etické spotřebitelské chování. Jak se zastavil a změnil svět, Fakulta podnikohospodářská, VSE Prague, Czech Republic, 15th October.
• Descubes, I. (2010). Firma zároveň podnikatelská a sociální v období krize: britský a francouzský model. 4. ročník mezinárodních statisticko-ekonomických dnů na VŠE v Praze, Prague, Czech Republic, 15th-17th September.
• Descubes I. (2009), Potential Threats of Further Enlargement of the European Union: Position of France, International Statistics and Economics Conference, University of Economics, 11th-13th September.