Teaching
- The International Environment of the Firm
- European Business Environment
- International Marketing Management
- International Strategic Management
- Technology Management
- New Product Development
- The Management of Technology
- Innovation and Creativity
- Research Project I (Research Methods)
- Research Project II (Data Analysis)
- Change Management
- Management of Information Systems
- Information and Knowledge Management.
Qualifications
- PhD (in progress) Rennes School of Business
- PhD (in progress), University of Cambridge, UK
- MBA, University of New Brunswick, Canada
- BSc, University of Manitoba, Canada
Professional certifications
- Command of Patrol Class Vessel, 1993
- Commanding/Executive Officer Mine Warfare Qualification, 1992
- Promotion to Lieutenant Commander, 1991
- Tactical Warfare Director Qualification, 1990
- Promotion to Lieutenant(N), 1989
- Ship’s Navigating Officer Qualification, 1989
- Bridge Watchkeeping Certificate, 1987
- Promotion to Sub-Lieutenant, 1986
- The Queen’s Commission; Commissioned Officer in the Royal Canadian Navy of the Canadian Armed Forces, 1986
Services
- Bryson, D. TM: Brand Hate (N° 2557694/35) (2010 – 5 years)
Honours/Awards
Honours
- 2014: Included as member of « Who’s Who in the World ». Marquis.
- 2012: Placed in the Top Ten Most Read Articles of WARC in the United Kingdom for 2011. World Advertising Research Council (WARC).
- 2012: Placed in the Top Ten Most Read Articles of WARC Globally for 2011. World Advertising Research Council (WARC).
- 2014-2017: Included as member of “Who’s Who in the World.” Marquis.
Awards
- Nomination for Best Paper. The Mystique of Luxury Brands Conference (2016)
- Editor’s Choice. The World Financial Review ( 2014-2015)
- Outstanding Research Award. Global Conference on Business and Finance (2011)
- Bravo Zulu Award. Royal Canadian Navy (1989)
Research interests
- Consumer Adoption of Technologically-based Products and Services
- The Social Psychology of Creativity in R&D Teams
- The Role of Person-Environment Fit as Antecedents to Human Resource Outcomes
- The Phenomenon of Extreme Negative Affect on Brands: Brand Hate.
- The Psychology of Luxury Brand Consumers
Work experience
Academic
- Assistant Professor, Management and Organisation Academic Area, Rennes School of Business (September, 2024 – Present)
- Senior Lecturer, Management and Organisation Academic Area, Rennes School of Business (July, 2000 – September, 2024).
- Lecturer, ESC Rennes School of Business (September, 1994 – December, 1996)
Non-Academic
- Director of Business Development (Co-founder and co-owner), Back on Track Physiotherapy, UK (July, 1997 – December, 2000)
- Freelance Consultant, Trendline Market Research (January, 1993 – August, 1994)
- Maritime Surface Officer, Royal Canadian Navy (Rank: Lieutenant-Commander), Department of National Defense, Canada (June, 1983 – August, 1994)
Intellectual contributions
Refereed Articles Discipline-Based Scholarship
An Exploratory Study of the Adoption of Artificial Intelligence in Burgundy's Wine Industry
Auteurs : Atwal, Glyn, Bryson, Douglas, and Williams, Alistair Publié dans : Strategic Change Date : 2021
Antecedents of Intention to Adopt Artificial Intelligence Services by Consumers in Personal Financial Investing
Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : Strategic Change Date : 2021
Antecedents of Luxury Brand Hate in France: A Quantitative Study
Auteurs : Bryson, Douglas, Glyn Atwal, Peter Hultèn, and Heine, Klaus Publié dans : Strategic Change Date : 2021
Antecedents of Luxury Brand Hate in France
Auteurs : Bryson, Douglas, Glyn Atwal, Peter Hultèn, and Klaus Heine Publié dans : Strategic Change Date : Accepted
Developing a Storytelling Experience: The Case of Craft Spirits Distilleries in Chicago
Auteurs : Williams, Alistair, Atwal, Glyn, and Bryson, Douglas Publié dans : International Journal of Wine Business Research Date : 2020
Brand Posting Photos of Luxury Cuisine Online: An Exploratory Study
Auteurs : Atwal, Glyn, Bryson, Douglas, and Tavilla, Valériane Publié dans : British Food Journal Date : 2019
Brand Hate: The Case of Starbucks in France
Auteurs : Bryson, D., Atwal, G. Publié dans : British Food Journal Date : 2019
Posting Photos of Luxury Cuisine Online: An Exploratory Study
Auteurs : Bryson, D., Atwal, G., Tavilla, V. Publié dans : British Food Journal Date : 2019
Lesbian Assessments of Gay Advertising in a French Context: Not Necessarily a Case of la Vie en Rose?
Auteurs : Decubes, Irena, McNamara, Tom, and Bryson, Douglas Publié dans : Journal of Marketing Management Date : 2018
Antecedents of Intention to Use Green Banking Services in India
Auteurs : Bryson, Douglas , Glyn Atwal, Anindita Chaudhuri, and Kartik Dave Publié dans : Strategic Change 25 : 549-565 Date : 2016
Made in India - A New Era for Luxury Brands?
Auteurs : Bryson, D., and Atwal, G. Publié dans : Indian Management Vol. 54(7) Date : 2015
Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions
Auteurs : Bryson, Douglas, Glyn Atwal, Himradi Roy Chaudhuri, and Kartik Dave Publié dans : Strategic Change 24 Date : 2015
Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Auteurs : Bryson, Douglas, Glyn Atwal, and Peter Hulten Publié dans : Qualitative Market Research - An International Journal 16. (2013): Date : 2013
Antecedents of Attitude towards the Adoption of Internet Banking in Senegal.
Auteurs : Bryson, Douglas and Glyn Atwal Publié dans : Journal of Innovation Economics 11 Date : 2013
Cross-country differences in attitudes to business associations during the 2007-2010 recession
Auteurs : Hulten, Peter, Andrew Barron, and Douglas Bryson Publié dans : Journal of World Business 47. Date : 2012
European football teams' CSR engagement impacts on customer-based brand equity
Auteurs : Blumrodt, Jens, Douglas Bryson, and John Flanagan Publié dans : Journal of Consumer Marketing 29. Date : 2012
The Impact of Product Packaging on Consumers' Purchase Decisions within a Low Involvement Product Category
Auteurs : Atwal, Glyn, Douglas Bryson, and Peter Hulten Publié dans : Journal of Euromarketing 21 Date : 2012
Brand management: Don't be a victim of brand hate
Auteurs : Bryson, Douglas, Glyn Atwal, and Miriam Dreissig Publié dans : Admap (2010) Date : 2010
Conscience is key to stopping the rise of fashion fakes
Auteurs : Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Publié dans : Admap Date : 2009
Luxury branded goods need to get back to quality basics.
Auteurs : Atwal, Glyn, Douglas Bryson, and Johan von Gersdorff Publié dans : Admap Date : 2009
Refereed Proceedings Discipline-Based Scholarship
Antecedents of Luxury Brand Hate: An Empirical Study
Auteurs : Bryson, D., Atwal G., Hultén, P. & Heine, K. Publié dans : The Mystique of Luxury Brands Conference, Shanghai, China. Date : 2016
An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India.
Auteurs : Atwal, Glyn & Douglas Bryson Publié dans : 17th International Conference on Business, Economics, Humanities and Social Sciences, Chicago, USA. Date : 2015
Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.
Auteurs : Atwal, G. & Bryson, D Publié dans : Global Conference on Business and Finance, 6 (1), Las Vegas, USA: The Institute for Business and Financial Research. Date : 2011
The Sport Entertainment Industry and Customer Oriented Brand Management.
Auteurs : Blumrodt, J. & Bryson, D Publié dans : Academy of Management Annual Meetings, San Antonio, Texas, USA: The Academy of Management Date : 2011
Identifying Opportunities For Growth in India: Insights from Zegna
Auteurs : Atwal, Glyn & Douglas Bryson. Publié dans : New Dynamics of Marketing in the Digital Age, Singapore. Date : 2011
Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.
Auteurs : Bryson, D., Hudson, S., & Mazel, S Publié dans : International Conference on Corporate and Marketing Communications. Date : 2009
The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit
Auteurs : Hudson, S. & Bryson, D Publié dans : Job Satisfaction and Turnover Intentions: An Empirical Study. European Business Ethics Network (EBEN) Date : 2009
Product Packaging Tactics and Strategies within a Low Involvement Category.
Auteurs : Atwal, G., Bryson, D., & Dawson, N. Publié dans : International Conference on Research in Advertising, Antwerp, Belgium, June, 27-28. Date : 2008
Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany
Auteurs : Bryson, D. & Hudson, S Publié dans : International Conference on Information Systems, Montréal, Québec, Canada: Association for Information Systems (AIS). Date : 2007
The Internationalization of National Institutions: Stories from France's Grandes Ecoles System
Auteurs : Matheny, J., Altman, Y., & Bryson, D Publié dans : Academy of Management Annual Meetings, Denver, Colorado, USA: The Academy of Management. Date : 2002
Factors Promoting Creative Performance in R&D Work Environments. R&D Management Conference, Dublin, Ireland:
Auteurs : Bryson, D. & Matheny, J Publié dans : R&D Management Conference, Dublin, Ireland Date : 2001
Antecedents of Extreme Negative Affect in the Luxury Sector
Auteurs : Atwal, Glyn, Douglas Bryson, & Peter Hultén. Publié dans : uxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date : 2011
Books, Monographs, Compilations, Manuals Book
Luxury Brands in China and India
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Palgrave MacMillan Date : 2017
Luxury Brands in Emerging Markets
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Palgrave MacMillan, 2014. Date : 2014
Chapters, Cases, Readings, Supplements Case
Baume & Mercier: Winning Over the Millennial Consumer
Auteurs : Bryson, Douglas, and Atwal, Glyn Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2021
A Bottle of Cognac: Gift or Bribe?
Auteurs : Bryson, Douglas, and Atwal, Glyn Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2020
Retail and Covid-19: Profits Before Safety
Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2020
Managing a Diverse Workforce: Talent Recruitment
Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : The Case Centre, Cranfield University and Babson College, UK. Date : 2020
eSports marketing communications strategy for a luxury brand: is it a good idea?
Auteurs : Bryson, D., Atwal, G. Publié dans : The Case Center Date : 2019
Jamier Oliver: a recipe for failure?
Auteurs : Bryson, D., Atwal, G. Publié dans : The Case Center Date : 2019
The Brand Trump
Auteurs : Atwal, G. & Bryson, D. Publié dans : The World Financial Review Date : May-June, 2016
How Brexit got Trumped
Auteurs : Bryson, D. & Atwal, G. Publié dans : The World Financial Review Date : 2016
Decrypting the Aspiring Indian Low-Income Consumer
Auteurs : Atwal, G., Bryson, D., & Parameswaran, A. Publié dans : The World Financial Review Date : March-April, 2015.
Hidesign: The Emergence of a Global Fashion Brand
Auteurs : Atwal, Glyn and Bryson, Douglas Publié dans : Foundations of Marketing by John Fahy and David Jobber, 5th Edition. Global Edition. Date : 2015
Luxury Brands Need to Chart a Course into New Frontier Markets
Auteurs : Atwal, G. & Bryson, D. Publié dans : The World Financial Review Date : July-August 2014
Digital Burberry: Dilemmas in bringing luxury directly to the customer.
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Strategic Management: Creating Competitive Advantages, Global Edition. McGraw-Hill Education, 2014. Date : 2014
Fast-Fashion Collaborations: Cheap but Chic
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Global Edition. McGraw-Hill Education, 2014. Date : 2014
ERGO: Ethical Crises of a German Insurance Giant
Auteurs : Glyn, Atwal and Douglas Bryson Publié dans : GLOBALENS: The William Davidson Institute, The University of Ann Arbor, MI, USA. Date : 2014
The Luxury Market in Africa – Emerging Consumer Empowerment is Creating a Luxurious Future
Auteurs : Atwal, G. & Bryson, D Publié dans : African Business Review Date : December 2013
Subway in Germany: Sink or Swim.
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Principles and Practice of Marketing (7th Edition Date : 2013
Subway Derailed: the Case of Germany
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : Foundations of Marketing (4th Edition) Date : 2012
Losing Face on Facebook." GLOBALENS: The William Davidson Institute
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : The William Davidson Institute, Michigan Ross School of Business, 2010. Date : 2010
Crisis Communication: Rat Trap!",
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : The William Davidson Institute, The University of Ann Arbor, MI, USA. The William Davidson Institute, Michigan Ross School of Business, 2010. Date : 2010
Chapter
Considerations on the Design of a Luxury Footprint for India.
Auteurs : Atwal, Glyn, and Douglas Bryson Publié dans : Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. WeisbadeLuxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung. Weisbaden, Deutschland: Springer Gablern, Deutschland: Springer Gabler Date : 2016
Understanding the Brazilian Luxury Consumer
Auteurs : Diniz, Claudio, Glyn Atwal, and Douglas Bryson Publié dans : Palgrave Macmillan, 2014 Date : 2014
Sugar and Spice: The Rise of the Indian Female Luxury Consumer
Auteurs : Atwal, Glyn, Soumya Jain, and Douglas Bryson Publié dans : Luxury Brands in Emerging Markets. Palgrave Macmillan, 2014. Date : 2014
From Emerging to Sustainable Growth
Auteurs : Bryson, Douglas and Glyn Atwal Publié dans : Luxury Brands in Emerging Markets. Date : Palgrave Macmillan, 2014
The Luxury Landscape in India: Consequences for the Wine Sector."
Auteurs : Kartik, Dave, Glyn Atwal, and Douglas Bryson Publié dans : Palgrave Macmillan, 2014. Date : 2014
The Communication Dilemma
Auteurs : Khan, Shaziya, Glyn Atwal, and Douglas Bryson Publié dans : Palgrave Macmillan, 2012 Date : 2012
Marketing the Trivial: Product Packaging that Works
Auteurs : Glyn, Atwal, Douglas Bryson, and Dawson N Publié dans : Garant Publishers, 2009. Date : 2009
Presentations of Refereed Papers International
An Exploratory Study to Investigate Why People Take Photos of Food on Fine Dining Restaurants
Auteurs : Atwal, Glyn, and Bryson, Douglas Publié dans : Marketing Management Association Spring Conference, Chicago, Illinois. Date : 2018
Antecedents of Intention to Use Green Banking in Germany
Auteurs : Bryson, Douglas, and Atwal, Glyn Publié dans : Marketing Management Association Spring Conference, Chicago, Illinois. Date : 2017
Antecedents of Luxury Brand Hate: An Empirical Study.
Auteurs : Bryson, D., Atwal G., Hultén, P. & Heine, K. Publié dans : The Mystique of Luxury Brands Conference, Shanghai, China. Date : 2016
An Exploratory Study on the Impact of Corporate Social Responsibility on Luxury Brand Avoidance in India
Auteurs : Bryson, Douglas and Glyn Atwal Publié dans : 17th International Conference on Business Economics and Management Date : 2015
Identifying Opportunities For Growth in India: Insights from Zegna
Auteurs : Atwal, Glyn and Douglas Bryson Publié dans : New Dynamics of Marketing in the Digital Age, Singapore, Singapore. Date : 2011
Antecedents of Extreme Negative Affect in the Luxury Sector.
Auteurs : Atwal, G., Bryson, D., & Hulten, P. Publié dans : Luxury and Counterfeiting: Issues, Challenges and Prospects, Geneva, Switzerland. Date : 2011
Measuring the Perceptions of Luxury Brands: A Comparison between Finland and the UK.
Auteurs : Atwal, G. & Bryson, D. Publié dans : Global Conference on Business and Finance. Global Conference on Business and Finance, Las Vegas, Nevada. Date : 2011
The Sport Entertainment Industry and Customer Oriented Brand Management.
Auteurs : Blumrodt, J. & Bryson, D. Publié dans : Academy of Management Annual Meetings, San Antonio, Texas. Date : 2011
Promotional Coupons: A Cross Country Comparison of the Effectiveness of Promotional e-Coupons vs. Traditional Coupons in France and the UK.
Auteurs : Hudson, S., Bryson, D., & Mazel, S Publié dans : International Conference on Corporate and Marketing Communications, Nicosia, Cyprus. Date : 2009
The Relationship between Individuals' Assessment of Corporate Social Performance and Person-Organization Fit, Job Satisfaction and Turnover Intentions: An Empirical Study
Auteurs : Hudson, S. & Bryson, D. Publié dans : European Business Ethics Network (EBEN) Annual Conference, Athens, Greece. Date : 2009
Product Packaging Tactics and Strategies within a Low Involvement Category.
Auteurs : Atwal, G., Bryson, D., & Dawson, N. Publié dans : European Advertising Academy – Icoria, Antwerp, Belgium. Date : 2008
"Please Hold the Line": Including Readiness to Use as a Predictor of M-Commerce Services Adoption by Consumers in Germany
Auteurs : Bryson, D. & Hudson, S. Publié dans : International Conference on Information Systems, Montréal, Canada. Date : 2007
The Internationalization of National Institutions: Stories from France's Grandes Ecoles System.
Auteurs : Matheny, J., Altman, J., & Bryson, D. Publié dans : Academy of Management Annual Meetings, Denver, Colorado. Date : 2002
The Problems and Pitfalls in Pursuing Partnerships in Higher Education
Auteurs : Bryson, Douglas, Stefan Conn, and Sadler, Kelly Publié dans : Annual Network of International Business Schools Conference, Rennes, France. Date : 2002
Factors Affecting the Creative Performance of R&D Teams: Extending Theory on the Influence of the Work Environment
Auteurs : Bryson, Douglas Publié dans : . R&D Management Conference, Dublin, Ireland. Date : 2001
Research Reports
The Influence of the Work Environment on Creative Performance in R&D
Auteurs : Bryson, D., Publié dans : The University of Cambridge, Judge Business School Date : 1998
Grants Research
SMART Project Funding, European Union
Auteurs : Conn, S. & Bryson, D. Date : 2001
